Quick Brown Pixel
Search Engine Marketing
Web Design
Social Media
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Quick Brown Pixel

We’re a boutique Digital Agency based in Melbourne, Australia.

We specialise in web design, social media marketing and search engine marketing.


Our job is to take your idea and make it brilliant.
If you don’t have an idea, we’ll help you find one.

  • Ben Campbell
    L I F
  • Marcellina Mardian
    L I F
  • Muzo Akyurek
    L I F


Here are some of the brands we love to work with.


Crisis Management and Social Media – key lessons.

This week some of the team was fortunate enough to attend Social Media Week Sydney, a wonderful collaborative event featuring some of the world’s greatest social media minds.

Our personal highlight – a crisis management workshop put together by some of the best in the business. Its focus; to ensure a strong, unified team approach when an incident occurs.

The fictional scenario involved us/the unlucky social media managers, being in charge of the social media presence for a local pet shop. An incident occurred where a disgruntled former employee had recorded a video of himself criticising the company, accusing them of slave labour, animal abuse and poor hygiene practices. He had uploaded the video to YouTube and it had gone viral. Our task – as social media gatekeepers – was to deal with the wave of complaints, questions and criticism that had been directed at the brand.

These are the lessons we learned;

Get in a room together – ASAP

When crisis breaks, it’s crucial to have all hands on deck. With a wave of information circulating via email, phone calls and social media, it’s so important to get together and establish a clear, concise message. During this workshop, we were fortunate enough to share the room with the company’s legal advisor, communications manager and director. This approach enabled a consistent approach towards brand messaging, and the support of legal became particularly useful when dealing with sticky situations.

Disseminate a Holding Statement

Before you do anything else, a message needs to go out – preferably via social media. It needs to acknowledge that something has happened, and that the brand is committed to keeping its community informed and updated. This holding statement metaphorically ‘buys you some time’, until we are able to investigate further and determine a method for dealing with the crisis.

Pause your auto-scheduler

You might have scheduled posts ready to go out on Buffer, Hootsuite, or with some of your other automation software. Stop this from happening immediately. There’s nothing worse than a cute picture of a cat and ‘Happy Friday’ going out in the middle of a crisis.


As soon as possible, begin responding to enquiries, complaints and concerns which have been left on social media. Begin with the platforms which have the largest reach (likely to be Facebook and Twitter for most brands) and address the most serious concerns first. The key is to get as many conversations as possible offline – for example, contacting your call centre and away from the public domain. Offline conversations don’t damage the brand in the same way that online conversations do.

It’s vital that social media managers continue to adhere to best practice guidelines, for example not deleting posts unless they are offensive or constitute harassment.

Issue an official statement

Social media managers should work closely with the media relations team to ensure that an official statement is issued within 24 hours, or sooner. Depending on the severity of the issue, this may be picked up by media outlets, so it’s important that the message is grammatically and factually correct and provides a full and frank acknowledgement of the incident.

And that’s just the first 24 hours. The crisis process is long and challenging, and for social media managers, the task of rebuilding a community will take some time.

The key lesson – be prepared. Have the right people in your communications team, and ensure that should a crisis break, everybody knows their roles. If you’re lucky enough to have an external agency looking after your social media presence, ensure that you have discussed a crisis strategy with them to ensure that their responses are in-line with the brand’s expectations.

Quick Brown Pixel provides expert advice for crisis and risk management situations. We help businesses establish crisis plans and conduct workshops to ensure communications teams are armed with best-practice techniques should an incident occur. For more information, contact hello@quickbrownpixel.com.

Measuring Social Media ROI

With digital marketers all-aboard the social media train, and with brands continuing to invest their budgets into social advertising, it’s crucial to take a second to evaluate just how brands can measure and the effectiveness of their campaigns.

The concept of social media return-on-investment is the latest talking point, with great debate concerning the value of a ‘like’ and the genuine meaningfulness of a ‘retweet’. While both of these are certainly key performance indicators of a social media manager’s role, they don’t always resonate in a meaningful way to the brands they represent. The question must be asked; what value is there in a like?

The simple truth is that there’s no ‘catch-all’ answer, and that social media ROI is a beast that will look considerably different to each and every brand that decides to invest in social media.

For QBP clients, we demonstrate compelling return-on-investment through key indicators that matter most to them. For our smaller clients that operate on a local level, ROI has been demonstrated by the value of genuine leads that have been acquired through complex social media advertising methods. For larger clients, we often measure in terms of impressions – that is, eyes on the brand – as this is often a key indicator of a brand’s ability to resonate amongst markets and influnce consumer purchasing decisions. For a local lawn-mowing business, ROI might come in the form of a genuine increase in new business leads. A high school, however, may be interested in encouraging local parents to attend information sessions. We use sophistocated social media management tools such as Hootsuite and Radian 6 to measure these statistics, and follow traffic from social media pages through to destination URL’s.

Using these tools, we are able to filter our new acquired audience, and determine whether or not they are within our true target market. If they are – great. If not, we need to re-target and go again. After all, if our hundreds of new Twitter followers aren’t interested in lawn mowing or high school information nights, we certainly haven’t demonstrated ROI.

With that said, ROI often goes far beyond statistics, and reaches deeply into qualitative methods of measurement. Sometimes, an increase in brand sentiment may be the goal – with positive consumer conversations worth their true value.

Considering the breadth of social ROI, the most important first-up step is for social media managers and brand managers to decide during the consultation process exactly what it is they want to measure, and how this should translate into success for the brand.

The key takeaway is that this conversation is one that you need to have.

Kicking goals with a corporate blog

But blogs are so 2001! Only teenage girls use blogs! My business is too professional to have a blog.

I truly have heard all of the above. But it’s oh – so wrong! Corporate blogs are the new black, and they provide a wonderful mechanism to get customers to your website, and keep them there.

Here are three key reasons why your business should commit resources to regular blogging;

1. Generate more organic web-traffic

So, you’ve probably already invested in Ad-Words, and your web developer has told you that your new website is optimised to get you a radical amount of hits. This is all good and well, but if used properly, blogs can out-perform all of the above, bringing genuine leads to your website.

Why? It’s all about the keywords. You’ll notice that I’ve already used the words ‘blog’, ‘blogging’, and ‘blogs’ extensively throughout this article. It might appear somewhat repetitive, but this repetition makes it extraordinarily effective at bringing traffic through Google.

Furthermore, see the tags at the bottom of this post? They increase search listings too – showing up in search engines and bringing traffic to your page.

2. Keep consumers up-to-date with your brand

Although it can be equally argued that social media serves this purpose, there is quite a unique home for company updates on the business blog.

This is because social media users expect a different experience than blog readers. Your Facebook fans will have a short attention span, looking to digest your brand’s headlines in a few seconds before moving on. Your blog audience has arrived at your page for a reason – they’re either researching something you’re talking about, or they’re en-route to making a purchase decision. This is your opportunity to tell them how great you are and reel them in.

3. Build a database for future EDM’s.

By encouraging users to ‘sign up’ and ‘follow’ your blog, you’re able to generate repeat visitors, and increase the likelihood that your brand will be on display and remain front-of-mind amongst your target market. It’s your very own EDM, full of email addresses, names and other contact details.

This database is unique, because mainstream social media networks – including Facebook, Google+ and Twitter don’t allow you to own these audiences, you merely borrow them. At any point, these platforms are able to retract your rights to contact the audience, or as we have seen recently – charge you a fee to reach them.

Corporate blogs are a wonderful corporate companion. If you have the time and resources, it’s a smart investment that can provide genuine ROI.


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Melbourne, Victoria


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